Is it enough to launch an Initial Coin Offering to raise funds? The first impression of the project decides the success rate of the project. So what do you have to do before taking the first step on launching your fundraising campaign? 

Here you will be able to learn everything about ICO marketing strategies. You will be able to get pre-requisites before launching your ICO campaign and the checklist to achieve a successful ICO launch. 

How Does ICO Marketing Service Help In Raising Your Funds? 

Initial Coin Offering is one of the fundraising models used by businesses that build projects on blockchain technology. If a business is launching an ICO, then it is launching its token or coin to the public. The token or coin launched is open for sale and investors can buy these tokens in exchange for cryptocurrencies or even fiat currencies.  The funds from these sales are used for the project development. 

The main aim of blockchain technology is to introduce decentralization in currency exchange. There are scams in launching ICO marketing services due to their unregulated nature. However, investors are interested to invest in ICOs because they are profitable and the potential future of blockchain technology. 

What Are The Pre-Requisites You Should Check Before Launching An ICO? 

Before getting ready for launching and marketing an ICO campaign it is really important to check whether your business is ready to launch an ICO. Here is a list of pre-requisites you must look into.  

1. A flawless project plan is essential before launching an ICO. A proper plan even before taking the first step helps in continuing the path without any obstacle. The project plan must clearly portray the goals and objectives and the steps to achieve them.
2. The usage of Blockchain technology must be clear. There must be a clear aim to use the decentralized P2P network and the usage of the cryptographic token.
3. It is essential to decide the type of cryptographic token that will be suitable for the business model. There are several cryptographic tokens that can be offered like security tokens, utility tokens, equity tokens, and debt tokens. Go through their functions in detail and decide which token will be suitable for your business model. 
4. Market research is essential to devise the marketing plan. It is important to dig deep and find out the target audience. Finding the target audience, the size of the market, and the required initial funds is obligatory. 

 There is still one more pre-requisite that plays a significant role in the success of the ICO. It is important to have an efficient team to develop and market the fundraising campaign

As said earlier, the first impression of the ICO decides the success of the fundraising campaign. An efficient team for marketing includes

• Project organizer
• PR specialists
• Social media specialist
• Technical support team
• Customer support team

We at Appdupe, with our expert team members, provide top-class marketing services along with a live analytic report to bring you a successful outcome.

 A Checklist Of Marketing Strategies

 There are many marketing strategies that might have given proven results for various businesses. But the strategy that worked best for others might not work for your business model. Proper market research before taking the first step can help in devising the right strategy. 

 Here is a checklist of common Marketing strategies that every ICO use to march toward the path of success

 Whitepaper drafting

The first impression of an ICO is usually created by the whitepaper. It is essential to have a flawless whitepaper that includes the details of the project, technical and financial information along legal terms and conditions. The background of the project team members, goals, and development of the project must also be detailed in the whitepaper.

An optimized landing page

It is the next major means to reach out the potential investors. The website must be search engine optimized and should include the whitepaper of the ICO. In addition, the website must also include the details of team members, updates on the project development, and the road map of the project.

Social Media Marketing

Nowadays, social media is one of the most used marketing tools to reach out to a lot of potential investors quickly. Crypto traders mostly spend their time on a number of social media platforms. Updating the community about the project development and connecting with them on these platforms on a daily basis is obligatory.  Make sure to concentrate on social media platforms like

• Twitter
• Facebook
• Instagram
• LinkedIn
• Quora
• Reddit

PR Marketing

Public relation-building ensures creating brand awareness. Opting for press releases and other PR related activities might help in taking the ICO to the masses.

Content marketing

Having professional writers to brief the project on major blogging forums is essential. Publishing well-written blogs on major blogging forums can help in explaining the project better.

E-mail marketing campaigns

This is a targeted marketing tactic that would help in reaching out to potential investors personally. 

Community management

Investors will always have questions before they invest in the project. There should be a professional team to answer their questions. Creating a list of FAQs and answering them on the website will bring out reliability. 

In conclusion, it is challenging to manage the ICO development, launch, and marketing. Appdupe with a team of professionals dedicated to working on every marketing strategy is ready to bring you success at your doorsteps. We can devise a customized marketing strategy for your unique ICO. 

 Wrap up

A professional ICO Marketing Services like ours can provide you with more strategies like Discord marketing, influencer marketing display advertising, and many other marketing strategies like ICO listing. ICO marketing is simple now by availing our best digital marketing services along with quality community management services. Hire us today and discuss your business to get a clear understanding today.

The success of your ICO is just a few clicks away

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post Productive Strategies Of ICO Marketing For A Successful Fundraising Campaign appeared first on Blog | Appdupe.

ICO marketing is nothing but promoting the crowdfunding campaign for crypto projects among the masses. Only if the campaign is promoted, the investors will come forward to invest their funds. If you are someone focusing on launching your ICO, then you might be aware of how important it is to promote them. This blog will cater to you with every information about effective ICO marketing services. Over to the blog! 

What Is ICO Marketing?

ICO is regarded as the best way to raise funds in Cryptocurrencies and blockchain-related businesses. Several startups have benefited from ICO crowdfunding. During the traditional crowdfunding campaigns, which were primarily focused on office room setups, there was a lot of chaos revolving around the individuals. Ever since the foraying of the Initial Coin Offering, crowdfunding has been simplified to reach people. 

Effective marketing strategies are what make you go strong in ICO campaigns. ICO marketing is all about promoting the ICO on large banners to attract potential investors for the startups. In simple terms, you have to make the public aware of the campaign through different marketing channels. Upon developing an ICO, the next big thing you do is opt for ICO marketing services. The more effective the ICO marketing, the more will be the number of investors. 

Got any ideas for opting for ICO marketing services?

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Various services that constitute ICO marketing includes, 

Create a deceive whitepaper 

The first prospective communication with the investors gets initiated through whitepapers. It is the heart of the ICO that clearly states every necessary information about the crowdfunding event. A professional whitepaper includes all the technical details about the project along with the benefits to be incurred through it. 

Start developing a creative website 

An enticing ICO website is the foundation of your ICO campaign because this is where your investors will get to know about your profile. The website should have divisions and sections for explaining various aspects associated with your organization. Opting for a simple UI adds more feathers to your cap.

Opt for paid advertisements 

Paid advertisements are one of the best ways to promote your ICO campaign. You can utilize the paid advertisement streams available in social media networks and search engines to market your campaign. Opting for Google Adwords is one of the finest ways for paid advertisements. But you have to keep an eye on the metrics to see if it is on track. 

Utilize social media channels 

Social media networks are the best way to market a business or a brand. The increased user base and potentiality to reach a large audience is what makes it an ideal option for digital marketing. Social media networks like Twitter, LinkedIn, Facebook are flooded with business users. When you advertise or post content related to ICO marketing, it will definitely attract them. You can also address the user queries through Reddit and Quora. The ICO marketing companies will post short videos on Instagram, YouTube, and Telegram where the user traffic is high. 

You can also make use of platforms like WhatsApp, Telegram, Cointelegraph, and News Bitcoins to largely attract the Crypto buffs. 

Email marketing 

This is one of the old-school ideas that has not faded away yet. You can send newsletters with newly added features to your ICO among the investors. This will help you keep them engaged with daily updates about your ICO campaign. 

Public relations 

The recent development in your ICO can be expressed to your investors through press releases and bulletins. The informative content related to your ICO has to be shared across popular social mediums. You can also outsource to any agency that has a good reputation in handling public relations. 

Affiliate marketing 

This is a budget-friendly method where you can hire a team and allot them different tasks. It plays a great role in getting more leads for your ICO campaigns. Instant updates related to trends and facts can be reached through this medium. 

Listing and ranking ICO 

Apart from listing the ICO on your website, you can also aim at launching them on other third-party websites. This will improve the brand visibility, and you can also draw more potential investors to your platform. 

Organizing bounty programs 

This ICO marketing strategy involves distributing the rewards and incentives among the participants for the piece of tasks that they complete in advance. This will help you spread more awareness about the ICO. 

Influencer marketing 

In this type of marketing, you can hire celebrities/influencers and ask them to market your ICO in their Instagram or Facebook accounts. This is one of the widely followed methods to market a product or service in general. 

Search engine optimization 

This will uplift your search engine results and rankings. This will eventually increase the website traffic and result in an increase in the number of investments for your ICO. Spreading your links across several websites will bring in more investors. 

Organize Airdrop campaigns

The Airdrop campaigns allow you to give away free tokens to the registered users of a specific blockchain network. They will, in turn, become active members of your community. You can utilize platforms like Airdropalert, Airdropaddict, and Airdroptracker to generate more propulsion for your ICO. 

Wrapping Up

ICO marketing plays a huge role in the success of a crowdfunding event. AppDupe is a numero uno ICO marketing agency that can assist you in promoting your ICO services among a large number of masses. Contact us right away to know more about us! 

Grab our ICO marketing services to promote your crowdfunding campaign

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post Latch On To Promote Your ICO Effectively Through Best ICO Marketing Strategies appeared first on Blog | Appdupe.