If you’re crafting NFT products/services, but no one is engaging, then something is not right on your side. We’ve seen many entrepreneurs say: “oh well; maybe; we need a tweet from Elon Musk-like Influencer to promote our project.”

Start an analysis to identify the missing piece. Talk to your target audience to perceive who they are, what are their NFT preferences, and what they expect from an NFT project. Who knows, those details could help you a lot in engineering a community around your project. 

Are we beating around the bush? Let’s get straight into the crux of this blog – NFT Discord marketing. 

3 Reasons Why Building A Community is Important

A community is a virtual or physical (or both) space where people with similar interests, goals, or experiences gather to share, connect, exchange, and work toward common goals.

While this is a broad definition, an NFT-specific community is all about engaging NFT enthusiasts with regular content. In whatever way they come together – Discord for NFT marketing (for instance) – communities provide all-inclusive opportunities to everyone. 

#1 To Eliminate the FOMO factor 

People do not like to feel alone in their experiences, so they seek to connect with other humans about things, experiences, and topics that are important to them and that they may share with others. Especially, while you’re plying your trade in a largely-unexplored NFT space, people would like to indulge in activities like knowledge sharing, and more. Building an NFT community is an important process that fosters human connections and provides infrastructure for those connections.

#2 Creates Prosperity for All

Only if all of the community members can prosper together, it will be successful. It means that all community members must work together to create a prosperous society for all.

The only way to ensure that everyone related to your project prospers is to build a community. After all, a prosperous community means that people have plenty of opportunities to secure a seamless utility. As a result, community members must collaborate to promote prosperity and long-term community success. 

#3 It Makes the NFT Space Better

The primary goal of community development is to improve the NFT space. People can flourish if they dwell in a community that encourages them to pursue their goals. As a result, taking part in community building will assist people in enhancing their investment portfolios. 

Why Discord – From A Sea of Social Platforms?

Discord is awesome for various reasons, but one of the most lovable is the User Roles feature. This allows you to send important messages to only those who have that role and control channel access. In Discords, you can also empower brand advocates, moderators, and other specialized members by assigning them roles.

Discord has recently become one of the most popular platforms for NFT and Crypto enthusiasts. Because of its unique features and cross-platform support, and if you’re looking for a marketing option to reach out to potential clients for NFT or Crypto products, Discord would be an excellent place to start. This is because discord servers can host a large community and regular engagement with NFT business opportunities to reach a larger audience.

Pre-requisites – NFT Discord Marketing

People generally associate NFTs with the DeFi and other blockchain trends. However, the Non-fungible tokens have use cases related to more than one industry, unlike Defi related to finance. Projects should exercise more care when the NFT space accommodates such high significance.

As an NFT entrepreneur, here is how you can exercise extra care and pre-plan your NFT marketing campaign:

#1 Join Major Discord Servers

Discord servers are virtual chat rooms that work similarly to other social media platforms. The server supports a variety of online chat rooms and text/voice channels. Before you can access all of the servers’ channels, you must go through a brief but necessary verification process in most Discord channels. Here is an article from Coffee Bros that enlist the major NFT Discord servers. 

#2 Engage With People

Dwell along with people from those servers and analyze what the projects are like, and how the communities behave. Doing so may help while you pursue NFT Discord marketing for your project. Joining a Discord server community will undoubtedly help you reach a large number of users and boost your business’s growth.

#3 Create Your Discord Channel & Server

Discord is a free, secure messaging app that works on mobile and desktop platforms. It can also be created on both private and public servers. Furthermore, there is no limit to the number of servers used. Creating a channel & server on Discord is easier. So why wait?

#4 Hand Them Over to A Discord Marketer

Performing a Discord marketing campaign on your own may be a tiresome process. You can hand over your Discord channel & server to an NFT marketing agency that knows how to handle Discord in an efficient way. 

Conclusion

Not everyone reading this will be starting from scratch. Some may already have a decent following, but they struggle to shape them into a utility-driven community. We, at AppDupe, do that exceptionally well with not-so-promotion-intensive strategies. Discord is becoming a powerful marketing tool for NFT & crypto projects. Having been dwelling in the platform for some years now, we can effectively promulgate your project on Discord.

Would you like to employ cost-effective Discord Marketing services?

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post NFT Discord Marketing To Build A Project-Native Community appeared first on Blog | Appdupe.

Discord took off when crypto projects started investing more (in it) than other conventional marketing channels. Since Discord was a community-specific platform, they hit the nail on its head with their marketing strategies. 

With over 150 million active monthly users, Discord is a one-stop marketing tool that you can’t afford to miss, especially if you have a business to publicize.

4 Amazing Discord Statistics That Will Blow Your Mind

• Discord Has 350M Registered Users

Discord enjoys 350 million registered users, encompassing 150 million active monthly users. The ongoing pandemic has had a big impact on increasing servers on the platform. The statistic article from Influencer Marketing Hub pictorially explains the significant growth of servers from 2019 to 2021. 

• Discord Has 19M Active Servers

Discord offers several distinct features, which is one of the reasons for its rapid popularity. The concept of having a different server for each group has been so popular that 19 million people use the platform each week. Because of its tremendous popularity, Discord is now competing with other communication apps such as Google Chat and Microsoft Teams.

• Discord Was A ‘Thing’ In 2018 Too

It was early 2020 when many (Including me!) started using the Discord platform for various reasons. Even in 2018, it was faring well, with 850 million messages sent (per day). Of course, the numbers would only triple since. The matter of fact is that Discord isn’t a platform that is born entirely out of the pandemic, unlike many others. 

• The United States Has More Discord Users

Discord is drawing traction from users across the globe. However, the United States tops the list with 28.46% users, followed by Canada and Germany with 5% and 4% respectively. This statistical report from Similar Web indicates the growing popularity of Discord in the United States. 

Your 5-step Discord Marketing Checklist

• Maintain Your Brand Persona

While a business and its employees are real, brand perception is make-believe. Regardless of any marketing channel, businesses spend so much on unearthing an appealing brand persona. A brand persona represents a person, putting a face on the abstract qualities, values, and voice that companies build.

While engaging with your business-specific community on Discord, the brand persona resonates with the content you create and the tone you use. If you already have a brand persona (elsewhere), ensure that you safely migrate it to Discord. 

• Define Your Content Strategy

Now that your brand persona is set, next up is a well-crafted content strategy on the Discord marketing checklist that empowers you to what you’re going to post/share on a day-to-day basis. 

Coming up with a brand-specific content strategy for Discord might look like a tiring process, but it depends on these things:

• Looking to build a community for your Crypto startup? Publish project-specific content and news daily.
• Trying to sell non-fungible tokens? Conduct giveaways and ask-me-anything (AMA) sessions regularly.
• Trying to use Discord for customer service? Using bots and posting regular updates is enough.

So, crafting a content strategy depends on your business/project objective and what you want from Discord. 

Also, sticking to a constant content theme is advisable as it will bestow consistency and focus on a sensible content approach.

Since we’re talking about Discord, Twitter’s casual tone is popular among the audience.

• Create A Discord Calendar

Once you know what you’re sharing, you need to plan on when to share it, or simply, you must craft a Discord content calendar. Planning your strategy (in advance) simplifies your marketing campaign, saving a hell lot of time!

Organizing your content ahead of time ensures that your Discord marketing campaign is consistent. You can use the best calendar discord bots to schedule content sharing, set reminders, etc. 

• Monitor Your Discord Presence

Keep track of how your Discord strategy is currently performing to receive the greatest outcomes. If you don’t watch Discord statistics, your campaign may be underperforming without your knowledge.

Keeping track of these indicators will allow you to see the progress you’re making. If you notice that some of your KPIs aren’t doing as well as you’d like, you can begin taking action to improve them.

• Conduct A Competitor Analysis

Before crafting your discord marketing checklist, ensure you have a clear idea of what your competitors are doing. One viable way to do this is through a Google search, which may present you with keywords, phrases, and industry terms.

Discord marketing tactics for different businesses cannot (or should not) be the same. Instead, figure out what Discord marketing services work for them and what conclusions you can draw from it to tailor your advertising.

Let AppDupe Administer Your Discord Marketing Campaign

Following the strategies mentioned above would ensure a solid foundation (for your campaign). If you wish to further your Discord success, you can hire an astute Discord marketing company like AppDupe to optimize your discord campaign. We’re the marketing firm businesses trust to drive results with countless client testimonials. 

Do You Need Assistance in Following This Discord Marketing Checklist?

Live chat with us Click here to proceed

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post Perceive The Discord Marketing Checklist for 2022 appeared first on Blog | Appdupe.

Marketing is a missing piece of the business puzzle where marketers strive hard to help businesses. Discord tool only embellishes that ‘piece’ with a community-first algorithm and avant-garde features.  

Discord marketing has become more dynamic than ever, with marketers trying innovative ways to get the most out of it. However, it’s very important to have a correct viewpoint about directing your Discord marketing efforts.

This blog is AppDupe’s version of Discord marketing strategies that may fare well in most scenarios.

Try These Viable Discord Marketing Strategies in 2022

• Share Interesting Content

Crafting an attention-worthy content strategy is quintessential for marketing on Discord. You need to weave magic whenever possible with those restricted 2000-character limits (chatbox). However, you can enjoy the 4000 limits with the nitro subscription.

You can also engage the community with contests, giveaways, and ask-me-anything (AMA) sessions. It helps to stir a new buzz about your project/brand. If done successfully, your brand might make Discord a go-to resource for promotional purposes in the future. 

• Plan In Advance

The last-minute hurry-burry can be a make-or-break scenario, especially during the marketing campaigns. So, it is advisable to plan and schedule (in advance) to avoid any last-minute haphazardness.

Many brands enthusiastically start their Discord marketing campaign without giving much thought. Imagine if you wish to send pre-timed messages, you can use the mee6 bot to enable the timer option. But then, it’s not good at all. 

• Embed Discord On Website

As a marketer, you’ll be publicizing a business/brand that surely has a business website. Make sure that the website visitors also know the business’s discord presence (as well). It helps you drive discord traffic to the website and vice versa!

When you embed social media plugins on a website, you showcase the brand’s social presence. Some brands go one step further and display social feeds on their website (as well). The total degree of engagement and stay time of your website visitors increases due to this increased user trust in your content. This aids in the generation of potential sales and money for your company.

• Use Videos Effectively

Videos are a great way to convey meaningful information to the target audience. You may know the impact of using videos for marketing campaigns (being a marketer). However, let me share this statistical report from Wyzowl that conveys the significance of video marketing.

Getting innovative with the content and using videos as a major part of your Discord marketing services can impact user engagement over your Twitter profile immensely positively.

• Monitor The Server’s Analytics

Your analytics play a quintessential role in deciding your Discord marketing campaign’s overall success and failure. It helps you measure the overall ROI for your campaign and gives you a clear idea about its performance.

When creating a dataset for a chat-based platform, especially one like Discord with large servers divided into several channels, there are a lot of factors (to keep in mind).

Leverage the Discord Insights feature to figure out the meaningful discourse happening within the server channels. Also, doing so would direct you efficiently towards a successful discord marketing campaign. 

Approach Discord Marketing Afresh

Discord marketing is undoubtedly the talk of the town right now, as it will provide benefits to individuals and digital producers who are going to launch their projects. They’ll need to reach out to a larger population of NFT and crypto enthusiasts to accomplish this. Not only can Discord marketing be used to promote a business by building a strong community but also to advertise blockchain-related projects.

Building a community is a must-do task in Discord. When the community you’ve built grows, so will the popularity of your brand. On the other hand, the disc server would serve as a social gathering place. On the other hand, the channels you build must be concerned with the target population you want to attract to your business. Consider making voice or video channels, depending on the requirements.

Conclusion

So, these were some of the working Discord marketing strategies that will help you develop a holistic and effective marketing campaign.

Even for an experienced marketer, crafting discord marketing strategies can be difficult as the platform is relatively new. Fortunately, you can hire an already-existing Discord marketing agency to work around. 

Let’s Master the Discord Marketing Strategies Together!

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Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post Discord Marketing Strategies: A Holistic Guide for Marketers In 2022 appeared first on Blog | Appdupe.

How can you use a messaging application for marketing? How do you build a community in Discord for your brand? Is Discord marketing effective? And how can you use this platform effectively? There might be a number of questions running through your head right now. Here is a complete guide for you to understand Discord marketing. 

What is Discord? 

Discord offers live video streaming, voice calls, and most especially bots that can to do certain assigned functions. 

 Discord servers – The gear to marketing

The key feature of Discord is the servers. Servers are the key element that makes it suitable for marketing. Servers are nothing but chat groups found in most of the messaging applications. However, Discord servers are powerful as they are a combination of multiple chat rooms. A server can have multiple subgroups or channels. These channels can be either voice or text channels.

The Discord servers can be created for free and it is capable of hosting upto one million members on the server. Until today the highest number of members a server has is 800,000 members.  Fascinating right? That is why Discord is the most powerful community-building platform in the world. 

The servers can be categorized and channels can be created for each category separately. This makes it easy for the admins to manage a huge community easily. 

Discord Bots- Making marketing easier 

Bots in discord can be added to servers that can help with several tasks in the server automatically with the help of artificial intelligence. Bots can be used to do multiple tasks that include

• Sending welcome messages to the new members joining the server
• Sending scheduled messages in channels
• Adding music and games to the server
• Banning members in the server who creates scams and troubles
• Moderating discussions in the channel
• Sending birthday messages to the members on their birthday

Bots can do many functions in the servers to make the server efficient. In other words, they help in managing the community and offer a better user experience. 

 How to build a Discord community?

It is important to build an exclusive community for the brand to get started with the Discord marketing service. Here is a step by step instructions on how to build a community of members in discord 

1. Deciding on the goals of the Discord server is the first step in creating a community. This can help in categorizing the server with multiple channels and the members for easy management of the community.
2. Creating the server with multiple channels dedicated to voice and text should be created. Categorizing channels with respect to feedback, related articles, updates, customer queries, testimonials, etc can be added.
3. Setting up server rules for the members is also important. Discord will itself give a set of ground rules. In addition to that separate community, rules can keep the server members regulated
4. Now that a server is created, it is important to promote the server to add members. There are privacy settings in discord that can make the server available to the public as well as keep it closed in private mode. The invite links in public mode work to their fullest potential rather than in private mode. Having the link in social media, email newsletters, and official websites.
5. Community management is the next key thing in building a community in the discord server.

How to get started with Discord marketing?

Discord is an effective way to reach out to the target audience. Discord community serves as the right tool to meet people with similar interests.  

1. Knowing the target audience is the first step. Discord is a platform that serves the purpose of the causal audience. 
2. There are a number of Discord servers with the same goal and ideology. Joining those servers to meet like-minded people will help in community building. It is possible to meet similar business owners in these communities and get insights.
3. Community engagement is the next big thing to keep the server active. Posting articles and relevant industry content in a dedicated channel. This will create reliability and authority in the channel
4. Answering customer questions is the key to getting a strong community. This will help in creating a better relationship with the brand

Appdupe is a pioneer Discord Marketing Agency with experts who can provide the best marketing strategy for your brand.

Why do you need Discord marketing services?

Discord marketing is suitable for brands, gaming, cryptocurrency, and NFTs. Discord Marketing services come with their own perks. They are 

• Better management of the community members
• Administrators can appoint people in the server as Moderators who can help in community management
• Likewise, It holds better benefits than email marketing
• Algorithm-free feed that can hold updates chronologically

However, it is indeed difficult to build and maintain a discord community without knowing the market. AppDupe can provide you with the following services and make your discord marketing simple.  

• Community building
• Quick customer services
• Custom discord marketing strategies 
• Branding
• Community engagement
• Community management

Wrap up

Discord is emerging as one of the most powerful marketing tools. Cryptocurrency and the NFT industry uses Discord marketing service effectively for marketing. It makes an effective tool for fundraising campaigns. With emerging trends, Discord marketing is one of the most preferred and hot marketing strategies used. It is time to spread the word about your brand in trend. Start getting the word out with the professional Discord marketing services.

Looking for a guide to explain more about Discord marketing services? Ping us now

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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post Discord Marketing Services: Know What You Need For A Better Outcome! appeared first on Blog | Appdupe.

We know how WhatsApp Business works, and of course, many businesses find it as an easy way to approach customers and engage in conversations with them. Discord is one of the recently mushroomed social media apps that are of high importance for businesses. 

The talk of this blog is about Discord Channel Marketing and how it helps businesses enhance their services or products.

Discord – A Business-Friendly Social Media App

Discord is an instant messaging application that lets users build a community using the “create your server” option in the app. While building communities, users can name the community, create it and send invite links to others.

Similar to any other existing social media app, Discord supports chatting, voice, and video calling. Discord has nearly 350 million registered users,,, and out of them, there are 150 million active users. 

Discord And Its Communities

Building a community is one of the features available in Discord, which is called “Server.” The server feature is similar to the “Group” feature available in popular messaging apps like WhatsApp, Instagram, etc. Let us quickly walk through creating a Server inside Discord.

• First, users must have to sign-up for Discord by providing either their mobile number or email address. 
• Once users get into the home page of Discord, on the left side, a “+” will be displayed, which represents the creation of Server(s).
• Now, the user gets a bunch of templates for the name of the Server. For example, Gaming, Friends, Artists, etc., or they can custom-create their own Server.
• The Server creators will have to send invite links to their friends or anyone who they would like to join the community.
• Further, they can add an image and name to that community.

What Is Special About Discord?

After creating the Server, bots can be added to it. Well, you know how bots are helpful for businesses as they assist human agents in multiple ways. Bots integrated into the Server indulges in greeting new members, observing the discussion, and banning the ones who cause disputes or send spam messages.

Interestingly, some of the bots can also integrate music and games into the Server or community. Hence, in comparison to WhatsApp’s group feature, Discord’s Server feature is a bit more advantageous in terms of integrating bots.

Perks Of Using Discord

• Easy to start and use

Installing and using this app is much like any other instant messaging app. No big deal! One can download this app both on their mobile devices as well as on their PCs.

• Affordable and feature-rich

The app has a free version as well as a premium version. Users of the premium version get benefits like customizing the emojis, availing of HD quality video calls, large servers, etc., which are available at $99 per year. And of course, the free version has all the effective features like video/voice calling, bots integration, creating Servers, etc.

• Perfect audio synchronization

Before getting into knowing this advantage you should first be aware of one thing. Discord was previously used by gamers to a greater extent who started building communities for Gamers. For a quality gaming experience, the audio synching must be perfect. No doubt that Discord provides perfect audio sync, which helps users in connecting with other users without any lags.

• Large servers

The capacity of the app’s server is of high importance. Discord has a large server, which lets users share a large volume of data comprising video calls, voice calls, and chats even.

What Is Discord Marketing?

Discord marketing is all about performing marketing services through Discord. It is as simple as that. By creating Servers inside the app, you will have control over the members. The admin can also delete spam messages or abuse content. 

You can also include referral bonuses for existing members when they invite a new member to the Server.

Discord – A Marketing Hub For NFT Projects

In contemporary times, NFT projects are being marketed through Discord Servers, which has almost become the hub for marketing NFT projects of any kind. And not just marketing but customer service is also being provided through those Servers.

How To Carry Out Discord Marketing?

• Community building

Generally, people approach agencies for advertising their businesses by various means. One of the chief reasons why people approach marketing agencies is that they can help their business reach out to a wider audience. Yes, those agencies can help in building communities and advertise the customers’ businesses in those communities.

We have seen the creation of communities, a.k.a Servers in Discord. Businesses can directly build a Server in the app and connect to their target audience by adding them.

• Instant customer service

Customer service is as important as marketing and other stuff related to business. Businesses can let their customers reach out to them via Discord and raise queries if they have any. Additionally, you can also add chatbots to increase overall customer support.

• Join different communities and attract more customers

One of the members of your community or Server may be a member of another community as well. Hence, you can discuss with them and join several other communities. By doing so, you will get a chance to find like-minded people or target customers.

• Post relevant content and gain traction

Make use of Discord’s Server facility by posting content that is relevant to your business. Basically, you can post the links of articles, blogs, and other content like tweets, memes, GIFs, etc. Overall, you can make the entire conversation inside the Server engaging and useful.

Promote Your Business By Allying With The Best Discord Marketing Agency

Nowadays, Discord marketing is becoming increasingly adopted by businesses. However, for best results or reaching out to target audiences effectively, you need to take help from the best discord marketing agency. Appdupe has been providing marketing services in various channels and discord marketing is one of the services we provide to our clients.

Make use of our Discord marketing services and level up your business

Connect on WhatsApp Call our developers now!

Author

Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.

www.appdupe.com/

The post Discord Marketing: Know Everything About Discord And How You Can Market Your Business Through This App appeared first on Blog | Appdupe.